sacd.design - ABOUT US

About Us – SACD

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About Us – SACD SACD HOME PROJECTS BESPOKE ABOUT US CONTACT About Us Our focus is culture and our transferral is to cultural relevance. SACD is an interior diamond and newsy firm specializing in culturally attuned experiences. What sets us untied is our deep understanding of this region, addressing the needs of our clients with upper regard to cultural values.  Every project we diamond has a unique storyline, combining culture, Islamic art and history to create serene museum-like interiors. We believe in a joint tideway and interreact with various artists and designers worldwide to unhook unique and rooted interiors.   With over 20 years of experience, the firm has worked with government ministries, cultural and non- profit organizations, global banks and select private clients. SACD is the winner of the 2017 ‘InternationalDiamondand Architecture Awards’, with nominations for The Audi Innovation Award (2017) and the Aga Khan Award for Architecture (2016). Scroll for increasingly Our Values Serenity We strive to create places of wifely and beauty. Culture We commit to promote Islamic art and nurture talent with every project. Knowledge We learn from culture to grow and inspire. Our Services CulturalDiamondCurating cultural interiors with every project We diamond interior spaces with an “emic” insider’s view, focusing on meeting the client’s specific needs within a cultural context. We engage in dialogue and listen to their aspirations to create unique inspired storylines for each project. This we translate into images and narratives and filter through an informed diamond process crafting signature interiors. Our InteriorDiamondServices include: Concept Design,DiamondDevelopment, FinalDiamondand Documentation.  We moreover offer the selection and specification of FF&E (furniture, furnishments and equipment) Art Consultation, Procurement and Supervision.     CulturalNewsyMaking Global Ideas Place Specific We teach our clients on imported diamond projects to make them culturally relevant and place specific, dissecting and analyzing cultural patterns and behaviors to build sound solutions. We aim to incorporate the context, religion, tradition, heritage, psychology, emotions, activities, motivations and goals. We don’t uncork at the physical foundation surpassing digging deeper into its cultural foundation to reach a comprehensive and total solution. Our CulturalNewsyServices include:Diamondand Architectural Consultation, Workshops, Lectures, Conferences, Event Planning and Public Engagement. Our Founders Sonia Ashoor Founder & Principal With her roots spanning the Islamic world, from a paternal Hajj pilgrim prototype from Samarkand to an Ottoman grandmother and a Persian mother, Sonia Ashoor grew up in a world of diverse cultures, family tales, treasured objects, legends and art. The many-coloured strands of her history are woven into her work, her view, and her weighing that we are all unfluctuating through culture. Sonia is a passionate well-wisher of ‘cultural identity’, and speaks at universities and international conferences. She moreover acts as an counselor influencing major cultural projects in the Gulf. She is a prestigious interior designer and a cultural producer for Saudi Arabia, having created a series of stunning embassies and royal residences all over the world. Her commissions whether for a UNESCO project, a ministry, or a home, all reveal her innate love of eyeful and reflect the radiance of Islamic art and design. Everything she designs reflects a shared purpose and philosophy, this gives her work its signature serenity and timeless harmony. Daniel Kobel Founder Daniel Kobel is a Swiss designer who studied architectural diamond at the Gerrit Rietveld Academy in Amsterdam and holds a Master of Fine Arts inDiamondCulture from the Zurich University of the Arts. He has taught at the Architecture Department of the Swiss Federal Institute of Technology and was involved in research projects examining the changes of architectural production through the introduction of digital manufacturing techniques between 2003 and 2009. In 2004 he started his own Architecture / InteriorDiamondfirm based in Zurich where he worked on historical renovation projects, F&B and hospitality projects. In 2010, he moved to the Middle East and joined up with Sonia Ashoor and co-founded SACD. CLICK TO DOWNLOAD Our Clients Ministry of Foreign Affairs Kingdom of Saudi Arabia Bahrain Authority for Culture & Antiquities UNESCO Qatar Foundation Saudi Electricity Company Alubaf Arab International Bank Alrajhi Group Kaid Investment Group Retal Real Estate World Heritage Scroll to go when